River Trading Post was conceived and implemented by a fellow named Joe Zeller after he retired, in 2000, after over forty years in the advertising agency business. Since the early '60's Zeller was an executive at several leading ad firms including J. Walter Thompson and D'Arcy. He helped to develop advertising campaigns for many top American companies, including Kraft Foods, Procter and Gamble, Ford, Seven-Up and many others. [Joe Zeller photo, left, by New York Times]
During those years, Zeller became an avid collector of Native American art, especially art of the Navajo, Hopi, and other Pueblo people. He knows the four-corners area like the back of his hand, having traveled and photographed the area extensively.
If you ever have the opportunity to visit a River Trading Post in person, you will find a warm welcome, wonderful folks to help you enjoy your visit with us, and the ever present cup of Arbuckle's Cowboy Coffee. If you choose to visit our website, you will find the same warm welcome, sadly, without the Arbuckle's Cowboy Coffee.